Fluid Finance — P2P Marketplace
Background
Fluid Finance SA was a Swiss fintech startup founded in 2021
and headquartered in Geneva, Switzerland. It was a bank alternative linked
to a Web3 wallet, aiming to bridge traditional banking with cryptocurrency
in a single app.
and headquartered in Geneva, Switzerland. It was a bank alternative linked
to a Web3 wallet, aiming to bridge traditional banking with cryptocurrency
in a single app.
Company offered:
- Multi-currency wallets and debit cards
- International money transfers
- Investments into digital assets
- P2P crypto/fiat marketplace
- A proprietary on-chain stablecoin called DUSD (Digital Dollar),
letting users move money between bank accounts and crypto wallets
Project context
A P2P (Peer-to-Peer) crypto/fiat marketplace is a platform that allows individuals
to buy and sell cryptocurrencies directly with each other, without a centralized intermediary (like a traditional exchange) handling the transaction.
to buy and sell cryptocurrencies directly with each other, without a centralized intermediary (like a traditional exchange) handling the transaction.
How it works:
Instead of buying crypto from an exchange's order book, you transact directly
with another person. The platform typically acts only as a middleman
for trust — holding funds in escrow and facilitating communication
but does not take the other side of the trade itself.
with another person. The platform typically acts only as a middleman
for trust — holding funds in escrow and facilitating communication
but does not take the other side of the trade itself.
Key characteristics:
- Direct trading — buyer and seller interact directly
- Escrow protection — the platform holds crypto during the transaction
to prevent fraud - Multiple payment methods — bank transfer, cash, crypto assets
- Price negotiation — sellers set their own rates, often with a small premium
over market price
Product goal
Create a scalable P2P marketplace that enables users to trade cryptocurrency directly, supported by trust mechanisms such as escrow and reputation systems, along with flexible pricing and local payment options for the financial none-savy
audience.
audience.
My role in the project
As the product designer on this project, I was responsible for leading
the end-to-end design of the Investments section, from defining
the information architecture to shaping the user experience and interface.
the end-to-end design of the Investments section, from defining
the information architecture to shaping the user experience and interface.
⚠️ Important note
To further understanding of the final user interface design, it's important to note
that the app was initially designed vertically to make it easier for developers
to adapt the design to smartphone browsers. Also I need to mention
that for readability user flow (in the example) will be presented in a vertical way too because P2P-flows are complex and have a lot of screens.
that the app was initially designed vertically to make it easier for developers
to adapt the design to smartphone browsers. Also I need to mention
that for readability user flow (in the example) will be presented in a vertical way too because P2P-flows are complex and have a lot of screens.
Process
In the team we identified important criteria for the interface based on feedback
from our users who have a different experience with other P2P-services.
In collaboration with business analysts and CPO we created requirements lists
based on received information.
from our users who have a different experience with other P2P-services.
In collaboration with business analysts and CPO we created requirements lists
based on received information.
